Strategy
Good creative starts with good thinking. Brand strategy, positioning and naming, worked out with you before anything gets designed.
We work out where your brand is now, where it needs to go and what has to change to get there. Often a brief for a new website turns into a bigger conversation about what the business stands for.
Strategy happens in the room with you, not in a document sent over weeks later. We talk to the people who know your organisation best, then draw what they tell us into one voice.
We set out your purpose, vision, values, position and promise in a brand definition, and everything we design afterwards is built on it.
The people asking the questions do the work. What comes out of strategy goes straight into the identity and the messaging, so nothing gets lost in a handover.
